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Protelus was founded in 2004 by Chris Nordby and Craig Chelius with a goal of becoming the premier CRM system for Mortgage Brokers and Banks across the United States.
Today, Protelus continues to deliver automated, consistent marketing automation for clients big and small.
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Chris Nordby, Co-founder, President & CEO
Chris is responsible for sales and business operations. Chris has substantial operational and executive management experience in: financial services products and product management; national sales management; executive management with profit and loss responsibility; and managing rapid corporate growth.
* As CEO of ING Funds,Tokyo, introduced the variable annuity product to Japan - now a multi-billion dollar market
* Created a mutual fund and insurance joint venture for ING Group, an $80 billion global financial institution and raised $4 billion
* Turned around the Advisor Group, a financial services subsidiary of ING by raising revenue 60% and making the first profit in 8 years
* Drove Mercantile Mutual’s production from $200 million to $2.2 billion (a mutual fund company owned by Barclay’s Bank)
Chris has a BA in Economics from the University of Washington. |
Craig Chelius, Co-founder, Executive Vice President
Craig is responsible for marketing and product strategy. Craig has successful experience in: business-to-business marketing and value-based marketing strategy; product management; customer and partner relationship marketing strategies; and business start-up.
* Co-founded Primus Knowledge Solutions, a customer service software company which went public on the NASDAQ
* Senior VP of Worldwide eCRM Strategy for Vital Information, Tokyo, Japan an international technology services outsourcer
* Strategic advisor to Syntax, repositioning the company from a mid-level IT purchase to an enterprise platform, enabling their successful acquisition by LSI Logic
* Lead investor and advisor to Enthusiasm Technologies, an Internet marketing company acquired by Metro One
* Lead investor and advisor to Mindability, an Internet marketing company acquired by Martiz Research
* Marketing strategist for Keystroke Technologies, a mortgage technology software company acquired by Washington Mutual
Craig has a BA in Economics from the University of Washington. |
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About Protelus